Sales Tips/Call Your Customers Back!!

"Call Your Customers Back and Answer the Phone When They Call!!" This is one thing that separates a salesman with a large book of business from one who has to live off his daily kill!! If you have never made a mistake nor have ever had an upset customer then stop reading here and go check your pulse. We have all experienced a time when certain deals didn't work out as we had hoped and it has left us as well as our customers frustrated. The worst thing you can do in a situation like this is hide from your customers. Remember they are people just like you and all they really want is to hear from you. They simply want to know what is going on, so tell them. There are solutions to every problem we face in life except death itself. So while you are still living make good before the sun goes down and call your customers back!!


From Your Man Inside The Marketing Mix!!

Kyle Duncan
CEO
Lead Tower Corporation
Office: 888-988-6937
kyled@leadtowercorporation.com

Lead Tower Corporation/How To Choose The Right Marketing Campaign For Your Company!!

There are many things to consider when choosing a marketing campaign for your company. I will preface everything I say next with the most important piece of advice and that is to "Stay Consistent." Set out on your course and stick with it. Please consider the questions below when choosing your next lead generation campaign.




1. Who are my prospects?
2. How is my product or service different than all the others similar to mine?
3. How many leads can we handle per day based on the current sales staff we have?
4. How seasoned are our sales staff can they close on leads that need extra work?
5. Should my campaign be geographically specific?
6. Based on the age demographic of my customers in what way would my message reach them best?
7. What are my hours of operation?
8. Putting myself in the shoes of my prospects "How do they typically feel about the services companies like mine offer?
9. How will I track results after I launch my marketing campaign?
10. What is my ROI (How many leads to we need to convert?)

From your Man Inside The Marketing Mix!!

Kyle Duncan
CEO
Click Here To Visit Lead Tower Corporation!

Office:888-988-6937
kyled@leadtowercorporation.com
WebLog Directory

Email Campiagn Tips/ Lead Tower Corporation Video

From your man inside the marketing mix!!

Kyle Duncan
CEO
Lead Tower Corporation
Click Here To Visit Lead Tower Corp.

Office: 888-988-6937
kyled@leadtowercorporation.com

T.V. Marketing Campaigns Cost Per Lead "Not So Good"

Buyer be ware!! Most T.V. Lead Brokers will be willing to sell their customers T.V. leads on a cost per lead basis. Brokers will commonly create a generic T.V. commercial for various business verticals (Debt Settlement, Loan Modification and Mortgage). They will then run their add continuously at certain prime time or remnant time slots and sell you the calls that come in. Most customers expect to receive their leads within a certain period of time based on the quantity purchased and will be promised such by their T.V. Lead provider so as to close the deal. One big problem is that in no way can any lead broker predict how many leads will result from that commercial. This leaves the customer agitated because they don't get their leads as expected which leaves the lead broker sweating bullets and taking measures such as calling in themselves or sending phony leads over just to fulfill an order and to stave off agitated customers who are lead hungry. One more problem that exists is that the customer ends up paying almost two times the amount they would had they simply just purchased T.V. run time without the phony promises. Lead Tower Corporation provides it's customers with what we refer to as Raw Marketing. No frills or unfulfilled promises. You are able to purchase T.V. commercials and slot space from Lead Tower Corporation at wholesale costs due to our relationships with all the major T.V. networks (FOX, CNN, NBC, ABC, SPIKE, A&E, TNT). Lead Tower Corporation is able to bulk negotiate the best pricing for our customers.

From your man inside the marketing mix!!

Kyle Duncan
CEO
Lead Tower Corporation
Click Here Lead Tower Corp Website!

Office:888-988-6937
kyled@leadtowercorporation.com

Direct Mail Costs Don't Be Fooled!!

You can ask us "Lead Tower Corporation" and we will tell you. How much are your printing costs, data and postage? We will give you a breakdown on your cost per mail piece with regards to all of the individual costs that make up the whole. Commonly when companies speak with either mail houses or direct mail brokers they will get one cost per piece. The problem with this is that most brokers or mail houses pad their costs per piece and pass them off as higher postage which is an unavoidable hard cost. If you don't ask to see a postal receipt you would be none the wiser. So next time you purchase a Direct Mail Campaign ask not only for a breakdown on the costs (printing, postage, data, ncoa) but ask for a postal receipt as well.

From your man inside the marketing mix!!


Kyle Duncan
CEO
Lead Tower Corporation
Lead Tower Corp Website

Office: 888-988-6937
kyled@leadtowercorporation.com

Jay Conrad Levinson on Marketing Video 1 of 9

 

From your Man Inside The Marketing Mix!!



 


Kyle Duncan
CEO
Lead Tower Corporation
888-988-6937
www.leadtowercorporation.com
kyled@leadtowercorporation.com

Lead Tower Corporation/Call Center Leads Low Down

Lead Tower Corporation is a big advocate of quality generated Call Center Leads. Lead Tower Corporation provides it's clients with Call Center Leads however we have found that there are some things to be considered if you are shopping for a good Call Center Lead provider.

1. Cost Per Call V.S. Cost Per Lead

a. With regards to cost per lead the consumer must understand that the company used to generate the leads will factor in all the overhead used to generate each lead (Telemarketer Salary, Rent, Phone Bill, Internet Bill....) What commonly happens is pressure is applied to telemarketers to fulfill an order of leads in a timely fashion so as not to have to pay additional salary, phone bill and other factors per case. This usually produces a forced lead and a return and credit headache between you the client and the call center.

b. With regards to cost per call most consumers are not able to get past the allure of knowing exactly what they are getting when they pay on a cost per lead basis. They feel comforted that they are being guaranteed an outcome however when that outcome is very dismal you have to ask yourself was it worth it? If I guaranteed you a waste of time, but it was guaranteed would you take it? When you pay based on cost per call. You are paying for production. Lead Tower Corporation advises you to be patient, find a call center you feel comfortable with and give it some time to work. Lead Tower Corporation claims the most important thing in marketing is consistency. You need to allow the call center telemarketers to get into a rhythm and this can't be accomplished after one small order.

We know you want instant results, however great outcomes have been achieved with a little patients and faith!!

From you man inside the marketing mix!!

Kyle Duncan

CEO

Lead Tower Corporation

www.leadtowercorporation.com

kyled@leadtowercorporation.com

Office: 888-988-6937

 

Lead Tower Corporation Website Link

Lead Tower Corporation/ Spam Laws

When it comes to email marketing most consumers do not know some of the basic rules and regulations. You can safely send mass emails without having to show up to court the next day. Lead Tower Corporation has made it a mission to help our clients make their email campaigns not only a success but safe as well. Here are some simple rules to follow when email marketing or email blasting brought to you by Lead Tower Corporation.

Spam Laws:

In order to be CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Do the following.....

1. False or Misleading Headers or Subject Lines

a. Subject Lines must not mislead the recipient to open the email on the pretense that it is something other than what it is (Solicitation). You must also include the origination domain name and address. It must be accurate and identify the sender.

2. Opt-Out methods must be provided

a. A response mechanism must be provided for the receiver to opt-out of receiving future messages. Senders have up to 10 business days after an opt-out request to stop sending additional messages.

3. Commercial Email must be identified as an advertisement and it must include the sender's valid physical postal address.

Follow these simple rules and you will save yourself a lot of legal headaches.

From Your Man Inside The Marketing Maze

Kyle Duncan

CEO

Lead Tower Corporation

www.leadtowercorporation.com

kyled@leadtowercorporation.com

Office: 888-988-6937