You can ask us "Lead Tower Corporation" and we will tell you. How much are your printing costs, data and postage? We will give you a breakdown on your cost per mail piece with regards to all of the individual costs that make up the whole. Commonly when companies speak with either mail houses or direct mail brokers they will get one cost per piece. The problem with this is that most brokers or mail houses pad their costs per piece and pass them off as higher postage which is an unavoidable hard cost. If you don't ask to see a postal receipt you would be none the wiser. So next time you purchase a Direct Mail Campaign ask not only for a breakdown on the costs (printing, postage, data, ncoa) but ask for a postal receipt as well.
From your man inside the marketing mix!!
Kyle Duncan
CEO
Lead Tower Corporation
Lead Tower Corp Website
Office: 888-988-6937
kyled@leadtowercorporation.com
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