Sunday, December 13, 2009

Jay Conrad Levinson on Marketing Video 1 of 9





 

From your Man Inside The Marketing Mix!!



 


Kyle Duncan
CEO
Lead Tower Corporation
888-988-6937
www.leadtowercorporation.com
kyled@leadtowercorporation.com

1 comment:

Kevin Beamer said...

Guerilla Marketing is an emerging marketing trend. Its unconventional means are made for small businesses, but large corporations used guerrilla strategies as well since they are effective ways to reach the target audience. I really liked this interview of Jay Conrad Levinson. It highlights the fact that contractor leads can be a product of innovative ideas. It reminds contemporary marketers to go back to the basics. It's not all about galvanized and sophisticated marketing campaigns. Sometimes the simplest and most direct strategies can outshine promotional dollar campaigns like overboard discounts. Guerrilla strategies are very simple yet they can affect the crux of clients today. It's not surprising that Fortune 500 companies are adopting simple strategies like signage and better cleaning procedures to satisfy their clientele.