Buyer be ware!! Most T.V. Lead Brokers will be willing to sell their customers T.V. leads on a cost per lead basis. Brokers will commonly create a generic T.V. commercial for various business verticals (Debt Settlement, Loan Modification and Mortgage). They will then run their add continuously at certain prime time or remnant time slots and sell you the calls that come in. Most customers expect to receive their leads within a certain period of time based on the quantity purchased and will be promised such by their T.V. Lead provider so as to close the deal. One big problem is that in no way can any lead broker predict how many leads will result from that commercial. This leaves the customer agitated because they don't get their leads as expected which leaves the lead broker sweating bullets and taking measures such as calling in themselves or sending phony leads over just to fulfill an order and to stave off agitated customers who are lead hungry. One more problem that exists is that the customer ends up paying almost two times the amount they would had they simply just purchased T.V. run time without the phony promises. Lead Tower Corporation provides it's customers with what we refer to as Raw Marketing. No frills or unfulfilled promises. You are able to purchase T.V. commercials and slot space from Lead Tower Corporation at wholesale costs due to our relationships with all the major T.V. networks (FOX, CNN, NBC, ABC, SPIKE, A&E, TNT). Lead Tower Corporation is able to bulk negotiate the best pricing for our customers.
From your man inside the marketing mix!!
Kyle Duncan
CEO
Lead Tower Corporation
Click Here Lead Tower Corp Website!
Office:888-988-6937
kyled@leadtowercorporation.com
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I fully agree with this article. I was raised in a 3-generation family business and am surprised when I meet b business professionals that do not spend time with their clients to get to know them and learn about their specific needs. In this day and age, with our parents’ and grandparents’ experience in doing sales and customer service the old-fashioned way, there really is no excuse in this lack of attention.
I would like to add that I have also learned to use the more modern tools offered on the Internet to secure new leads as well as to learn more about them and about my current contacts. I discovered http://www.mozenda.com (though they are not the only one who does this) and I use this site to scour the web for new contacts based on certain criteria. I then take that data and visit http://www.zoominfo.com (also not alone in this field) to check each contact for additional info to learn more about them. This approach has saved me in sending inappropriate promotions to contacts that would not be interested and it has helped me to design more personal and effective communique for each new prospect.
I feel that using modern technologies to build a strong customer contact base and then applying good, old-fashioned customer service and relationship-development skills is just the right mixture to improve success in any form of business.
Thanks again for the article… you are right on!
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